The Savings Bank

The Savings Bank was the recipient of two awards at the New England Financial Marketing Association (NEFMA) virtual Awards Gala. The Bank was recognized as the first runner-up in the Best Educational Program category for its Bill Pay and Zelle webinar, and the first runner-up in the Best PR Campaign category for its “Warmth of Giving” hot soup for essential workers program.

According to NEFMA, the 2021 awards reflect the challenges of marketing in a pandemic. The Savings Bank was among the financial institutions in the six New England states that submitted entries in 12 categories, including Best Educational Program; Rising Stars – an early-career individual who is showing promise as a superstar; Best Branch Refresh; Best Website; Best Fintech Integration; Best Brand Event Activation; Best Internal (Employee) Event; Best Video/Animation; Best Radio Ad; Best PR campaign; Best Rebrand; Best Overall Campaign; Pandemic Pivot – How did institutions make the most of the events of 2020.



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